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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Government awards £33.2m to eight vaccine research projects
Britain has awarded £33.2m to eight new vaccine research projects.…
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Bank of England policymaker flags persistent UK wage pressure
Bank policymaker Megan Greene warns about persistent UK wage pressure.…
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Green Hill Solar Farm secures consent for 500MW scheme
Green Hill has secured development consent for Northamptonshire solar generation.…
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Volution revenue rises 15.7% as acquisitions drive growth
Volution reports revenue growth driven largely by recent acquisitions worldwide.…
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UK adds Russia sanctions targeting oil and financial networks
Britain has expanded Russia sanctions covering oil and financial networks.…
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Tioxide expands production as Greatham restart advances
Tioxide says its Greatham plant can now produce all grades.…
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Everything Managed Group reports £60m annual revenue
Everything Managed Group reports revenue has now reached £60m annually.…
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Cargostore completes UK integration as rental revenue grows
Cargostore says its UK business integration is now fully complete.…
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Homes England selects Digbeth creative neighbourhood partner
Homes England has selected Digbeth Loc Studios for Birmingham regeneration.…
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Brink’s offers UK disposals to address ATM merger concerns
Brink’s has proposed disposals to address UK cash machine concerns.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
