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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Investigation exposes £340m industrial wastewater trade
Investigation estimates substantial industrial wastewater revenues for British water companies.
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Subway launches Blueprint restaurant format for expansion
Subway will introduce Blueprint across new and refurbished regional restaurants.…
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Eight robotics hubs launched to accelerate UK adoption
Eight new robotics hubs will support adoption across British industries.…
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Insolvency Service closes creditor avoidance company after investigation
Insolvency investigators shut down company accused of frustrating legitimate creditors.
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Awaab’s Law consultation proposes new duties for private landlords
Government seeks views on extending housing hazard deadlines to landlords.…
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Longbow secures £3m backing for Midlands electric car production
Longbow secures regional backing for planned electric sports car manufacturing.…
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Government commits £1bn to regional innovation clusters
Government commits major funding to support regional industrial innovation clusters.…
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UKAEA supports General Fusion plasma heating milestone
UKAEA and General Fusion report a significant plasma heating milestone.…
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UK opens Kyiv business centre for industrial partnerships
Britain has opened a permanent business centre in Kyiv today.…
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ASOS confirms customer data exposure after cyber incident
ASOS confirms customer information was accessed through third-party communication platforms.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
