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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Northern Ireland AI firms pitch to UK sovereign fund
Northern Ireland AI founders pitch growth plans to national investors.
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Government establishes new flood and drought resilience taskforce
Government convenes flood and drought taskforce ahead of winter risks.
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Milburn proposes national pre-apprenticeship route for young people
Milburn proposes national pre-apprenticeship pathway for young people in England.
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JumpCloud research finds AI agent access outpaces governance
JumpCloud survey identifies significant gaps in enterprise AI agent governance.
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Innes England appoints Mukesh Puri to lead facilities management
Innes England appoints Mukesh Puri to lead its facilities management.
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Adobe survey finds document tasks driving workplace AI use
Adobe survey finds document work driving employees toward AI tools.
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Automated nuisance-call complaints reach five-year high
UK automated nuisance-call complaints reached five-year highs during September 2026.
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Macquarie offers divestment to address gas-metering merger concerns
Macquarie proposes business disposal to address gas metering competition concerns.
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BP3 Global appoints Richard Neish to lead international growth
BP3 appoints Richard Neish chief executive to pursue international expansion.
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Mastek replaces internal CRM in AI-native software strategy
Mastek replaces legacy CRM with its new AI-native enterprise platform.
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
