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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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New Zealand exempts small firms from climate rules
New Zealand revises climate disclosure rules to ease burdens. The…
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French court finds TotalEnergies misled on climate
Paris court rules against TotalEnergies in greenwashing case. The court…
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Mirova secures $1.4bn for energy fund
Mirova achieves €1.2 billion in commitments for MET6 fund. The…
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Innovation alone won’t secure the UK’s tech leadership
The UK’s tech ambition demands more than innovation. It must…
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Anthesis names EY’s Bell as group CEO
Anthesis appoints Dr. Matthew Bell as new Group CEO. Anthesis,…
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AI may deepen workplace undervaluation, Perkonomics Report finds
AI is widening the value gap at work. A new…
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JLR cyber attack hits UK finances hard
Jaguar Land Rover cyber attack causes £1.9 billion impact. The…
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Airbus, Leonardo and Thales unite in landmark European space merger
Airbus, Leonardo and Thales plan joint European space venture. The…
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MPs urge Whitehall to prioritise AI skills
MPs urge urgent AI upskilling for civil servants. A new…
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EU Parliament rejects cutting sustainability laws
European Parliament rejects compromise on EU sustainability regulations. The vote…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
