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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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BNP Paribas AM launches green income fund
BNP Paribas launches fund targeting sustainable environmental infrastructure projects. The…
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Meta buys green steel startup Electra
Electra forms new agreements to reduce steel carbon footprint. Colorado-based…
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Apple faces fresh antitrust complaint scrutiny
Apple faces a new antitrust complaint in Brussels. Filed by…
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Chris Kaspar: Redefining Digital Wellness
Technology should serve humanity, not consume it. That’s the conviction…
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OpenAI launches ChatGPT Atlas to rival Google Chrome
OpenAI has launched ChatGPT Atlas, a Chromium-based browser that embeds…
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Behavioural Risk Index launches to map executive vulnerabilities
A new psychometric tool measures behavioural risk in leadership teams.…
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Airbus and Cathay invest in sustainable fuel
Airbus and Cathay Group partner to scale sustainable aviation fuel.…
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India and U.S. near deal to cut tariffs on exports
India and the United States are nearing a major trade…
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Cybersecurity leaders warn supply chain threats now ‘unmanageable’
Sixty per cent of security leaders see supply chain risks…
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UK economy reportedly hit for £1.9 bn from JLR hack
A new report quantifies Jaguar Land Rover’s cyber losses. The…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
