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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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US and China finalise TikTok sale deal
US and China agree on TikTok’s US operations sale. The…
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UK M&A deals of the week: 25 October 2025
This week’s M&A activity spanned consumer wellness, technology infrastructure, managed…
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ISS STOXX unveils real asset risk tools
ISS Sustainability Solutions launches tools to assess climate risks. The…
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UK emissions dip in 2024 before COP30
UK greenhouse gas emissions fell by 0.5% in 2024. The…
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Manufacturing resurgence offers hope before Budget
UK manufacturing rebounds as activity reaches two-month high. The latest…
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Google expands data centre clean energy sources
Google partners with I Squared Capital and LCI for CCS…
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Justice ministry uses ChatGPT to streamline processes
OpenAI partners with UK Ministry of Justice to enhance AI…
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FCA warns UK not ready for risks
UK financial system faces rising geopolitical and cyber threats. Nikhil…
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Labour considers fines for blocking union access
Labour considers granting unions weekly workplace access, facing criticism. The…
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Diligent and Persefoni join for sustainability solutions
Diligent and Persefoni partner to enhance sustainability reporting solutions. Diligent…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
