-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
UK wealth fund urged to accept failures as cost of taking risks
UK’s National Wealth Fund must accept failures as the cost…
-
UK shop prices fall for first time since March as food discounting bites
UK shop prices fell in October for the first time…
-
BSI cautions that AI investments are missing safety evaluations
British Standards Institution study uncovers numerous businesses skipping AI safeguards.…
-
Trump and Takaichi seal rare-earths pact
Trump met Japan’s new prime minister in Tokyo on Monday.…
-
Exxon challenges California’s new climate laws
ExxonMobil challenges California’s climate laws in U.S. court. ExxonMobil has…
-
EY names Colm Devine global sustainability lead
EY appoints Colm Devine as Global Vice Chair for Sustainability.…
-
EcoVadis teams with SGS, QIMA for new audits
EcoVadis expands network with SGS and QIMA for audits. The…
-
United Airlines inks sustainable fuel deal
United Airlines and Neste expand sustainable aviation fuel partnership. United…
-
TotalEnergies defends against greenwashing claims
TotalEnergies refutes greenwashing accusations following Paris court ruling. The court…
-
Record number of high-earning women achieved
Record numbers of female high-earners in the UK are emerging.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
