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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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GSK raises 2025 sales forecast after strong growth in specialty medicines
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Japan’s economy recovers moderately in October, led by corporate capex
Japan’s economy strengthened modestly in October, led by corporate investment.…
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UK regulates ESG ratings providers
UK Government introduces law to regulate ESG ratings providers. The…
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Nvidia’s £1bn stake elevates Nokia stock
Nokia shares surged after Nvidia announced a £1 billion investment.…
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Amundi wins mandate for fossil-free fund
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How smart data strategies power high-performing revenue operations
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Barclays to buy US personal loan platform Best Egg for $800 million
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
