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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Data literacy becomes AI-era business essential
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What boards really mean by tech sovereignty
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Bureau Veritas acquires two sustainability consultancies
Bureau Veritas acquires UK sustainability firms to enhance services. The…
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UK and Ireland bolster £937m investment deal
UK-Ireland summit announces £937 million investment creating 850 jobs. The…
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In software, the moat may be the data underneath
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
