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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Jitterbit extends G2 implementation lead again
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Payroll modernisation stalls under year-end strain
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Clevertouch launches academy for martech skills
Clevertouch is formalising martech training as complexity deepens industrywide further.…
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Starling opens free tax tool early
Starling has launched its tax reporting tool before deadline changes.…
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UK start-up hotspots extend beyond London
New business creation remains heavily concentrated in urban Britain today.…
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Met Office IT bill rises again
Met Office technology spending has climbed as unused licences rose.…
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SME wage gains meet reform pressure
February’s UK SME pay rose, but reform costs are looming.…
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Utilities communications teams brace for churn
Utilities communicators are preparing to leave in unusually high numbers.…
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Adobe’s succession challenge arrives in the middle of an AI reset
Succession looks different when the business model is shifting underneath.…
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UK transformation spending leaves millions unrealised
UK transformations are leaking value at an alarming rate today.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
