-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
How do you talk about layoffs when AI is part of the story?
Layoff language matters most when technology begins redrawing the contract.…
-
Mattioli Woods reports benefits tech growth
Mattioli Woods says demand for benefits technology has accelerated sharply.…
-
Azoma launches protocol for agentic commerce
Azoma has launched a protocol for managing AI commerce visibility.…
-
SSOW report points to AI shift
SSOW’s new report signals faster AI adoption in shared services.…
-
Biodiversify issues guide for nature strategy
Biodiversify has published a practical guide for corporate nature strategy.…
-
Infosecurity Europe reveals first keynote slate
Infosecurity Europe has named its first keynote speakers for 2026.…
-
VivaTech ranking spotlights Europe’s rising startups
VivaTech has published its latest ranking of rising European startups.…
-
Cargostore CEO marks five years with expansion plans
Cargostore CEO Andrew Hart marks five years leading global expansion.…
-
Supporting neurodivergent employees in the workplace
Neurodiversity presents both opportunity and responsibility for modern workplaces. Dan…
-
Tariffs drive sharp fall in UK exports to US
US tariffs trigger sharp drop in British exports to America.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
