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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Design still drives trust and sales
Poor branding still costs small businesses customers, Adobe research suggests.…
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Natural Habitat rebrand widens community appeal
Natural Habitat has rebranded to sharpen its public mission further.…
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Vamoosh marks decade with Target entry
Vamoosh is taking its pet-hair technology into Target stores nationwide.…
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CVL rise keeps SME pressure visible
Higher liquidations show cashflow strain still grips many small businesses.…
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Alibaba earnings miss sharpens AI tension
Alibaba missed forecasts as profits slumped despite stronger cloud growth.…
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Flexible offices become core infrastructure
Flexible workspace demand is now rising beyond London, Orega argues.…
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Flat jobs market masks a deeper strain on hiring
The UK jobs market may look flat, but the latest…
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Bank Rate held amid energy shock
Bank Rate stayed put as markets weighed inflation and conflict.…
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Scality study spotlights AI storage strain
Private AI deployments are putting storage architecture under pressure now.…
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Cellebrite launches AI investigative nerve centre
Cellebrite has launched a collaborative AI investigations management platform globally.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
