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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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The cyber weak point is no longer where many executives think it is
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Deals may be back. Trust in the credit machinery is another matter.
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TreviPay flags friction in European B2B buying
TreviPay says friction and AI expectations are reshaping buyer loyalty.…
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Six months until organisations face 24-hour cyber reporting deadline
EU cyber rules force faster vulnerability reporting and operational change.…
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Imagination appoints new UK finance director
Imagination names Harsharan Travers UK finance director with immediate effect.…
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Tech West sets 2026 China mission
Tech West England expands China trade mission plans for 2026.…
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Oracle remakes finance and procurement software for AI agents
Oracle is redesigning Fusion to work more directly with AI.…
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Employment Hero sees HR hiring surge
Employment Hero reports hiring and pay jump in HR roles.…
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When AI stops advising and starts acting
AI is moving from assistance towards delegated action inside chat.…
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ICS.AI targets university AI access gap
ICS.AI is offering universities wider governed student AI access nationwide.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
