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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Kentaro Ikeda takes helm of Panasonic Connect Europe
Panasonic Connect Europe has appointed Kentaro Ikeda as managing director.…
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How the right tech can stop workplace burnout
Workplace burnout is rising as digital overload reshapes employee experience.…
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How business leaders can turn compliance into a competitive edge
Compliance is shifting from cost centre to strategic business advantage.…
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Financial services comms turnover risk spikes
Financial services communicators face mounting churn as regulation pressure intensifies.…
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Meeting glitches still disrupt UK work
Hybrid meetings still drain time despite workplace tech investment levels.…
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SME confidence rises despite economic uncertainty
SME leaders are backing growth even as economic uncertainty persists.…
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Council shake-up prompts ICS.AI accelerator launch
Council reorganisation timelines are compressing as authorities face April deadlines.…
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Employment reforms may deepen insecure work
Employment law changes may push more workers outside protections altogether.…
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Lucid adds Process Agent and enhances MCP capabilities
Lucid expands AI tools to speed diagramming and documentation workflows.…
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Retail wages jump before April crunch
Retail pay surges as hiring slows before April changes land.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
