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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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ParentPay buys SchoolHire for community income
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Alacrity opens UK base for Lloyd’s risks
Alacrity opens London Market base for US claims oversight work.…
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Retailers trapped by custom integration rebuilds
Retailers still lose revenue through outdated integration approaches today. Patchworks…
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Are organisations overlooking non-technical teams in a cyber crisis?
Cyber crises demand more than technical teams and technical fixes.…
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Compliance, talent pressures deepen leadership challenge
UK leaders say compliance and talent pressures have intensified further.…
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Basware launches AI training for finance teams
Basware launches AI training for finance teams navigating automation change.…
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Zuto names Aimee Gethin chief executive
Zuto promotes chief operating officer Aimee Gethin to chief executive.…
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UK weighs EU rules alignment shift
UK explores deeper EU rules alignment for trade efficiency plans.…
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NatWest opens £100k Accelerator Pitch applications
NatWest opens Oxford applications for its £100,000 accelerator pitch competition.…
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Content Guru tops Gartner CCaaS recommendation score
Content Guru strengthens CCaaS standing with fresh Gartner customer validation.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
