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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Tradespeople brace for digital tax burden
Tradespeople face fresh tax admin as living costs climb further.…
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ServiceNow makes enterprise AI native by default
ServiceNow is making enterprise AI standard across its entire portfolio.…
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AI deal-seeking shifts retail incentive strategy
AI is reshaping how shoppers search for retail deals today.…
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ADP adds AI to payroll checks
ADP has launched an AI agent for payroll variance checks.…
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AWS targets agent sprawl with registry
AWS has launched a registry to govern enterprise AI agents.…
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Tesco deepens AI push on personalisation
Tesco expands AI personalisation to sharpen loyalty, relevance, and growth.…
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AI exposes SMEs’ hidden payment gap
UK SMEs are losing revenue to payment failures and churn.…
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Basic mistakes still drive cloud breaches
Basic security mistakes still dominate major cloud breaches, Wiz warns.…
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Greenpark reshapes leadership for global push
Greenpark has promoted three executives to support global expansion plans.…
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Manchester tops UK independent business rankings
Manchester leads Britain’s new ranking for independent business density today.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
