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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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RELX records 7% underlying growth as analytics businesses expand
RELX maintained strong underlying growth across its information analytics businesses.…
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Sainsbury’s underlying profit rises as Argos sale reshapes results
Sainsbury’s increased underlying profit despite reporting a substantial statutory loss.…
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Northern Ireland energy delays threaten investment, committee warns
Northern Ireland risks losing energy investment amid delayed policy delivery.…
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Bloomsbury profits fall as publishing group develops AI strategy
Bloomsbury reported weaker interim earnings while pursuing artificial intelligence opportunities.…
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Renishaw quarterly revenue jumps 47% amid industrial demand
Renishaw recorded strong quarterly growth across its industrial engineering business.…
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Pearson expands enterprise skills assessment through acquisitions
Pearson is extending its enterprise assessment and skills verification business.…
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Aldi and Lidl brought under supermarket land restrictions
Aldi and Lidl face supermarket property restrictions already covering rivals.…
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Pensions Regulator warns trustees about hidden AI concentration
Pension trustees face fresh scrutiny of hidden artificial intelligence exposure.…
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Barclays plans 5,000 job cuts despite rising quarterly profit
Barclays plans major workforce reductions while quarterly banking profits rise.…
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Government consults on revised fire and rehire code
Ministers are consulting on revised rules governing fire and rehire.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
