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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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State investment institutions set for £20.4bn capital boost
Two public investment institutions could receive substantial additional government capital.…
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Workplace bullying persists despite widespread employer policies
Workplace policies are failing to prevent many reported bullying experiences.…
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Government proposes nearly £800m in annual business savings
Ministers have proposed sweeping reductions to recurring UK business administration.…
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Chancellor details new investment across UK artificial intelligence
The Chancellor has outlined fresh funding across UK artificial intelligence.…
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PHP vulnerabilities disrupt public services and expose business resilience gaps
Critical PHP vulnerabilities have disrupted several important UK government services.…
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Legal sector benefits gap adds to employee retention concerns
Legal employers face questions over staff wellbeing and unused benefits.…
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Corporate travel buyers expect AI to authorise $700bn in spending
Businesses expect AI agents to oversee substantial corporate travel spending.…
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IHG hotel revenue accelerates despite weaker Greater China demand
IHG reported stronger global hotel revenue despite uneven regional demand.…
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Rentokil approves $200m buyback as recovery programme continues
Rentokil has approved a $200m shareholder buyback amid recovery efforts.…
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Government sets new routes for Post Office redress claims
Government reforms aim to improve Post Office compensation and appeals.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
