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Irn-Bru tops World Cup ad ranking
Read the full story: Irn-Bru tops World Cup ad rankingIrn-Bru has topped a crowded World Cup advertising effectiveness ranking. System1’s findings show brand memory still matters when tournament campaigns chase fame, humour, and reach.
Latest stories —
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Report urges rethink on youth finance
Scottish research urges finance providers to redesign services for youth.…
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Praetura secures NatWest SME lending facility
NatWest has expanded Praetura’s capacity to fund UK businesses further.…
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Disability inclusion awards honour practical progress
Business Disability Forum recognised inclusion work across sectors in London.…
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SNG goes live with Workday platform
SNG completes Workday rollout across core HR and finance operations.…
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US M&A deals of the month: April 2026
April’s biggest US deals rewarded scale, infrastructure, and specialist capability.…
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Opus Technology wins B Corp certification
Opus Technology secures B Corp status after a three-year process.…
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UK M&A deals of April 2026
April’s UK dealmakers pursued scale, scarcity, and discounted valuations hard.…
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Onecom launches Halo agentic workforce platform
Onecom launches Halo to automate customer and employee communications workflows.…
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European M&A deals of April 2026
April’s European dealmaking favoured scale, adjacency, and sharper balance-sheet discipline.…
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Manufacturers seek finance with risk cover
Manufacturers are seeking finance with stronger personal risk protection measures.…
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Leadership —
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BCC urges new growth delivery test
Growth policy is moving from ambition into delivery pressure today. The BCC says ministers should test whether economic measures change real decisions on skills, AI, trade, finance, and scaling.
