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Veridooh and Azerion are adding verification to programmatic DOOH campaigns. Independent measurement will now sit alongside campaign activation on Hawk, as advertisers press for clearer delivery and attribution standards.
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Search interest in Digital PR is experiencing a rapid rise. Cupid PR says brands are looking beyond basic link building as authority, earned coverage, and wider search visibility become harder to separate.
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Digital audio is gaining ground as a measurable performance channel. Audion’s new benchmark study, based on 423 EMEA campaigns, says the format is delivering uplift from brand image through to purchase intent.
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Chilli has relaunched with a sharper visual identity and website. The Leeds agency says its in-house refresh updates how it presents FMCG client work across digital and print.
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Internal comms teams still struggle to prove commercial impact clearly. Oak Engage found strong respect for the function, but weak measurement, heavy information overload, and widespread use of unofficial channels across organisations.
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Adtech platform adds four senior hires as revenue climbs strongly. RAAS LAB says growing demand for relevance-led advertising is driving expansion across sales, marketing, and client success.
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Airwallex has launched its biggest UK sports campaign yet today. Its new film with Arsenal, directed by Spike Lee, will run across broadcast and social channels through the end of the football season and into the 2026-27 Premier League campaign.
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DOOH budgets are rising, but confidence remains uneven across buyers. Azerion’s latest study found demand for the channel, but persistent uncertainty over measurement and attribution.
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Major design platform Canva has unveiled its broadest AI overhaul. The update adds conversational design, workflow automation, connectors, research tools, and deeper interoperability with leading AI systems.
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Greenpark has promoted three executives to support global expansion plans. The agency says the changes support operational consistency, regional accountability, and broader product development as consumer discovery fragments across search, social, paid media, and AI-generated answers.