• STV takes £25.4m hit as studios weaken

    STV has booked a major impairment against its studios business. The £25.4m charge follows weaker commissioning conditions, while group revenue fell 27% despite stronger advertising performance during the first half.


  • When products become part of the plot: the business case for screen integration

    Product integration can make brands part of stories audiences remember. Toni Gaventa, VP of Global Entertainment at BAM, explains why thoughtful screen integration can deliver cultural relevance, longevity, and stronger audience connection without disrupting the entertainment itself.


  • Hawk expands UK enterprise team with hire

    Hawk has strengthened its UK commercial team with senior appointment. Former Yahoo executive James Fenn joins the Azerion-owned demand-side platform as enterprise business director, targeting advertisers, agencies, and omnichannel growth.


  • ALT opens Manchester office in regional expansion

    ALT is opening Manchester operations as its regional expansion accelerates. The Glasgow-founded media agency has appointed two senior hires and plans further recruitment as it establishes its second city base.


  • Creative Trade Forum launches with £10m funding

    Government has launched a new forum to expand creative exports. The Creative Trade Forum is accompanied by £10m of Innovate UK funding aimed at helping creative-technology companies scale and reach overseas markets.


  • How Matt Huntly is scaling Sampl

    Matt Huntly is scaling Sampl through sharper product sampling measurement. The founder and CEO discusses customer intent, data discipline, founder transition, and international growth across 35 markets.


  • Marketers lose quarter of week to admin

    UK marketers report losing substantial working time to administration. Optimizely research finds 45% spend at least a quarter of their week on low-value tasks amid growing workflow complexity.


  • NewGen adds senior hires for Nordic expansion

    NewGen is adding leadership capacity as its international footprint expands. Senior appointments across governance, creative, US talent, AI, and the Nordics accompany the creator agency’s push into new markets and service lines.


  • Why consumers are looking past green imagery

    Consumers are demanding more than familiar symbols of corporate sustainability. New research suggests authenticity, visible processes, and recognisably human creative are becoming more important as brands try to turn environmental claims into credible communications.


  • Spanish media habits fragment through summer

    Spanish summer media consumption is fragmenting without audiences disappearing entirely. Dentsu research shows television retaining reach while streaming, radio, outdoor activity, and mobile contexts redistribute attention across a more complex seasonal media mix.