Advertising technology business RAAS LAB has expanded its senior team with four appointments as it looks to build on growing demand for what it describes as relevance-led media growth. The London company said Betty Underwood has joined as marketing lead, Serena Noble as senior sales manager, Matthew Platt as sales director, and Gemma Cornick as client success manager.
The appointments span marketing, commercial expansion, and campaign delivery. Underwood, formerly UK marketing manager at Seedtag, has been brought in to scale brand growth and market presence. Platt, who also joins from Seedtag and has held senior business development roles at OpenX and Sizmek, will lead expansion with agencies. Noble, previously premium programmatic account manager at Future, will focus on independent agencies across London, while Cornick joins from EssenceMediacom to strengthen campaign management and client relationships.
RAAS LAB said the hires reflect a more fragmented advertising landscape, where brands and agencies are moving away from older audience segments and seeking stronger measures of contextual relevance and campaign performance. The company said that shift is translating into commercial traction, reporting 40% year-on-year revenue growth as it positions relevance as a core performance metric rather than a supplementary signal.
Steph Hallam, co-founder of RAAS LAB, said: “RAAS LAB is on a mission to make Relevance the default measure of success in advertising. Appointing four truly talented individuals with a breadth of industry experience reflects our ambition to lead this shift and marks the most exciting phase of growth yet. This calibre of talent gives us even more expertise and an extended network to push our innovation further, and prove that when you prioritise Relevance, the results follow.”
The appointments add senior depth across agency development, marketing, and client execution. RAAS LAB said the expanded team will support its next phase of commercial growth as advertisers reassess targeting and performance strategies.
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