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Spanish summer media consumption is fragmenting without audiences disappearing entirely. Dentsu research shows television retaining reach while streaming, radio, outdoor activity, and mobile contexts redistribute attention across a more complex seasonal media mix.
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FMCG inflation is diverging sharply across Europe’s largest consumer markets. NIQ’s new monthly tracker shows France in deflation while pricing, promotions, private label and purchase volumes develop differently across major economies.
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WPP’s quarterly decline eased as its restructuring programme gained momentum. The advertising group is simplifying operations, reducing costs, and increasing investment in AI-enabled client services.
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Greenpark’s Profound partnership targets brand visibility across generative AI platforms. The agency will combine citation and competitor data with strategy intended to improve how clients appear in AI-generated answers.
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Two ASA rulings expose advertising’s growing public-context responsibilities more clearly. Decisions involving Jaded London and The Mummy show why creative development, media placement, audience exposure, and brand accountability cannot be assessed separately.
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Kering is considering direct resale to rebuild luxury customer access. A branded secondhand channel could improve authentication, data ownership, and circularity, while creating complex questions around pricing, margins, and cannibalisation.
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France will require consent before most unsolicited commercial calls commence. The rules place new obligations on marketers, call centres, lead suppliers, and CRM teams, with corporate penalties reaching €375,000.
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Irrelevant marketing is pushing UK consumers to disengage from brands. Optimizely’s survey links generic and duplicated messages with fatigue, unsubscribes, and declining confidence in brand communications.
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UK advertising investment is still growing despite economic uncertainty. AA/WARC data shows spend rose 9.3% to £11.7bn in the first quarter, with retail media, social, out of home, and search leading growth.
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L’Oréal’s first-half growth showed beauty demand retaining unusual resilience globally. European sales, professional haircare, dermatological products, and ecommerce supported higher revenue, profit, and operating margin.