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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Google £260m developer settlement wins approval
Google’s £260m UK app developer settlement has secured tribunal approval.…
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NATS traces disruption to software defect
NATS has identified the software defect behind September’s major disruption.…
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Unit1 raises $20m for avatar concerts
Unit1 has raised fresh capital for its avatar concert technology.…
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Beacon breach widens third-party cyber exposure
Beacon’s CRM breach has widened concerns over supplier cyber risk.…
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Employers prepare for October union access rules
Employers face new union access duties from late October 2026.…
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Auto suppliers seek route into defence
Automotive suppliers want government help to enter defence manufacturing markets.…
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Tata Steel seeks fresh Port Talbot funding
Tata Steel is seeking fresh government support for Port Talbot.…
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FCA opens AML investigation into payments company
FCA scrutiny of Euro Exchange Securities UK has intensified sharply.…
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Foresight backs £12m management buyout at AIC
Foresight is backing AIC’s management buyout with £12m investment capital.…
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Drax lifts outlook after £561m renewables deal
Drax has lifted earnings expectations after expanding renewable generation capacity.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
