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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Repeated NATS failures raise aviation cost pressures
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KPMG sees UK fiscal headroom nearly halve
KPMG says Britain’s fiscal headroom has narrowed sharply before Budget.…
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Waste tracking deadline approaches receiving sites
Waste receivers face mandatory digital reporting from October across England.…
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DCC Energy shareholders approve £5.75bn takeover
DCC Energy shareholders have approved the proposed private-equity acquisition scheme.…
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Pension fund buys Bedford logistics hub
West Midlands Pension Fund has acquired a major Bedford facility.…
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Ryft raises £20m for overseas expansion
Ryft has raised £20m to accelerate its international payments expansion.…
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Taboola agrees takeover of UK adtech Dianomi
Taboola has agreed a takeover of UK adtech group Dianomi.…
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Redcentric completes £124.9m data centre sale
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
