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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Denominator acquires diversity data firm Equileap
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Tech giants warned against EU sustainability laws
US State Attorneys General challenge EU sustainability regulations. Sixteen Attorneys…
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Apollo invests $6.5B in Ørsted’s wind project
Apollo Funds invests $6.5 billion in Hornsea 3 wind project.…
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Carbon credit portfolios balance emerging markets
Companies must adopt diverse carbon credit strategies for net zero.…
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OpenAI secures $38 billion AWS deal for AI infrastructure. The…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
