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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Forbion raises €200m for biotech fund
Forbion raises €200 million for sustainable biotech investments. The Netherlands-based…
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Sustaira unveils industry-specific sustainability solutions
Sustaira launches industry-specific sustainability suites to aid sector challenges. Sustaira…
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Keep Britain Working Review calls for ‘new deal’ on health and work
Britain faces a quiet but urgent crisis, says the new…
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Executives under pressure as Stress Awareness Day highlights hidden risks
Stress among business leaders is rising fast. National Stress Awareness…
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Infravision secures $91m to expand drone grid
Infravision secures $91 million for aerial robotics grid solution. The…
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USGBC launches LEED v5 for green building
LEED v5 introduces new benchmarks for global building projects. The…
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Austerity rebranded? Reeves’s realism tests Britain’s patience
Reeves’s pre-Budget speech sent uneasy ripples through politics and business.…
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Cyber attack costs revealed by M&S
Marks & Spencer forecasts cyber attack costs to reach £136m.…
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Position Green acquires sustainability firm Factlines
Position Green acquires Factlines to enhance sustainability platform. The acquisition…
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Think tanks unite to demand tax reform
Think tanks urge tax reform to boost productivity and fairness.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
