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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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President insisted the US requires a single federal AI standard.…
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Slight reprieve as UK inflation dips to 3.6% in October
The UK’s annual inflation rate eased to 3.6 per cent…
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Microsoft, Nvidia deepen AI bets with $15 bn investment into Anthropic
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Are your leaders sabotaging your strategy?
Behavioural risk is the invisible factor derailing corporate strategy. Simon…
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EU opens probe into Amazon and Microsoft cloud dominance
EU regulators have launched investigations into Amazon Web Services and…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
