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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Only two per cent of CMOs say their marketing data…
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Many UK fintech founders eye overseas move
Rachel Reeves’ fintech strategy faces criticism from industry founders. Over…
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EU parliament reduces corporate reporting rules
EU Parliament votes to reduce sustainability reporting and due diligence.…
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Keir Starmer courts business leaders pre-budget
UK business leaders meet at Downing Street amid budget concerns.…
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Generation Alpha sees flexibility and AI defining work by 2040
Generation Alpha predicts a tech-driven, flexible working world. A new…
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Google and TotalEnergies ink 15-year energy deal
Google and TotalEnergies signed a renewable energy PPA. Google will…
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Flexible offices to form 20% of London market
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ECB fines ABANCA for climate risk failures
ECB fines Spanish bank ABANCA over climate risk compliance failures.…
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Salesforce launches new initiatives focused on sustainable water usage. The…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
