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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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OpenAI forecasts 220 million paid users by 2030
OpenAI could reach 220 million paying ChatGPT users by 2030.…
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Just Climate secures $375 million for natural climate solutions. The…
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80% of UK businesses face agility crisis amid budget uncertainty
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
