-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
Bank of England begins private credit test
Bank of England tests private credit industry resilience to shocks.…
-
Payments modernisation gap widens as confidence outpaces readiness
Payments executives are confident; fewer are ready for the future.…
-
AT&T to abandon DEI programmes and goals
AT&T ends its diversity, equity, and inclusion policies. The telecommunications…
-
AI could reclaim nearly half the workday — but how real is it?
UK office workers say AI is saving them almost half…
-
AI’s collaboration gap threatens enterprise transformation
Most AI tools miss where teamwork happens. Miro’s new study…
-
GoodData launches governed AI analytics layer for enterprises
GoodData unveils its Intelligence Layer for governed, context-aware AI. The…
-
Business Disability Forum launches Disability Smart Impact Awards 2026
Business Disability Forum has opened nominations for its 2026 Disability…
-
Microsoft invests in carbon removal startup Pantheon
Pantheon Regeneration secures investment from Microsoft’s Climate Innovation Fund. The…
-
PraeSeed invests £1.6m in eight Northern startups
Eight North of England startups have secured investment through PraeSeed.…
-
Young Brits say older colleagues stereotype Gen Z
Half of Gen Z workers face criticism due to stereotypes.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
