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Co-op links search ads to store sales
Read the full story: Co-op links search ads to store salesCo-op has connected search advertising with physical store sales. LiveRamp and Google helped the retailer link member data to offline outcomes, producing a 134% in-store sales uplift and 39x search ROI.
Latest stories —
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Treasury considers extending sugar tax to include milkshakes
The UK government proposes extending the sugar tax to milk-based…
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Labour’s benefit cuts could cost UK economy billions, warns Trussell Trust
Labour’s benefit cuts risk costing the UK economy over £38bn…
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UK supermarkets spend hundreds of millions on promotions as grocery price war heats up
UK supermarkets ramp up promotions, spending £347m on deals to…
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Eni and UK government move forward with Liverpool Bay carbon storage network
Italian energy company Eni and the UK Government have reached…
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UK launches integrity principles to strengthen carbon and nature credit markets
The UK government has unveiled a set of six proposed…
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UK employers prioritise reskilling to tackle talent gaps
Faced with evolving workforce demands, UK businesses are investing in…
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UK inflation dips to 2.6% but April price pressures loom
UK inflation eased to 2.6% in March, offering brief relief…
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Fast-charging battery firm Nyobolt raises $30 million for expansion
Cambridge-based battery innovator Nyobolt has raised $30 million, with aims…
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Stubborn wage growth complicates Bank of England’s next move
UK wage growth remains high at 5.9%, clouding interest rate…
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EY fined over second audit failure in a week
Regulator issues fresh penalty for audit breaches as scrutiny intensifies…
Read the latest edition of Business Quarter:
Leadership —
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Business confidence falls despite overseas resilience
Internationally exposed companies remain more confident than their domestic peers. Lloyds’ latest Business Barometer shows overall confidence falling, even as hiring intentions improve and overseas-facing businesses report stronger demand.
