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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Revolut Business unveils Titan, a premium corporate card for global teams
Revolut Business has opened the waitlist for Titan. Designed for…
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Government pledges £725m apprenticeship overhaul for SMEs
The UK government has announced a £725 million overhaul of…
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Pharmacy2U earns B Corp certification for social impact
Pharmacy2U becomes the UK’s only online pharmacy to hold B…
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Magnum scoops €8bn valuation on debut
Magnum Ice Cream’s IPO valuation falls short of expectations. The…
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MPs call for stricter AI regulations in the UK
More than 100 UK lawmakers have urged tighter AI regulation.…
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Economic uncertainty reduces London job vacancies
London permanent hires dropped for the eighth month in November.…
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Airbus secures UK jobs with Boeing deal
Airbus to save 2,750 UK jobs with Boeing deal. Airbus…
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DataSapien targets AI ROI crisis with device-native marketplace
London-based DataSapien launches open beta for its Device-Native AI platform.…
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EU invests €5bn in net zero projects
The EU allocates €5.2 billion for net-zero projects. The European…
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How security tech entrepreneur Marie-Claire Dwek mastered the art of resilience
Resilience, not technology, defines Marie-Claire Dwek’s leadership at Newmark today.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
