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Co-op links search ads to store sales
Read the full story: Co-op links search ads to store salesCo-op has connected search advertising with physical store sales. LiveRamp and Google helped the retailer link member data to offline outcomes, producing a 134% in-store sales uplift and 39x search ROI.
Latest stories —
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Industry leaders call for urgent action on UK energy costs
Manufacturers urge government to address soaring electricity prices threatening competitiveness…
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Steel Lifeline: Scunthorpe secures temporary reprieve
British Steel’s Scunthorpe plant avoids immediate shutdown as ministers intervene…
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Google urges UK regulator to curb Microsoft’s cloud dominance
Google calls on the UK’s Competition and Markets Authority to…
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UK economy beats forecasts amid Trump tariff turmoil
The UK economy grew by 0.5% in February, surpassing expectations…
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Gerry Adams explores legal action against Meta for unauthorised use of his books in AI training
Former Sinn Féin, leader considers taking legal action against Meta…
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Labour’s employment bill aims to strengthen workplace diversity protections
The UK government introduces legislation to reinforce diversity and inclusion…
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BII launches SBTi-aligned net zero guidance for fund managers in emerging markets
British International Investment (BII), the UK’s development finance institution, has…
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UK softens EV mandate to shield auto industry from Trump tariffs
The UK government has announced a significant softening of its…
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UK launches world-first nature finance standard to guide green investment
The UK has launched a pioneering set of nature investment…
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China to issue first sovereign green yuan bonds in UK, raising $829 million
China to Launch First Sovereign Green Yuan Bonds in the…
Read the latest edition of Business Quarter:
Leadership —
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Business confidence falls despite overseas resilience
Internationally exposed companies remain more confident than their domestic peers. Lloyds’ latest Business Barometer shows overall confidence falling, even as hiring intentions improve and overseas-facing businesses report stronger demand.
