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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Endava embeds Miro into AI-native delivery model
Endava expands AI-native strategy through global Miro partnership. The technology…
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ISO unveils new climate adaptation standard
New ISO standard aids climate adaptation efforts for organisations. The…
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NatWest eases fossil fuel lending rules
NatWest eases lending restrictions amid energy security pressures. The bank…
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KPMG partner penalized for cheating in AI training
KPMG partner fined over AI training breach. An audit partner…
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UK unemployment hits five-year high at 5.2%
UK unemployment reaches highest level in five years. Official figures…
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ExtraHop unveils new agentic SOC capabilities
ExtraHop launches new tools to power agentic security operations. The…
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US court blocks expanded merger disclosure rule
Federal judge halts expanded US merger disclosure requirements. A Texas…
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KKR-Arctos deal transcends private equity growth
KKR acquires Arctos Partners for $1.4bn, reshaping private equity. The…
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UK IT confidence high, AI maturity lags
UK IT teams lead Europe in future-readiness confidence. Yet fewer…
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Public affairs talent exodus looms, report finds
Public affairs talent faces mass departures this year. New research…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
