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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Reeves secures £30bn boost before Spring Statement
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Microsoft reaches 100% renewable electricity target
Microsoft achieves renewable energy goal, a key sustainability milestone. The…
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‘Almost right’ AI advice is driving a new wave of SME disputes
UK SMEs are leaning on AI, and disputes are rising.…
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Audion unveils outcome-focused AI agent for digital audio advertising
Audion has launched Audion AI to optimise digital audio campaigns.…
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Finance hiring rises as employers chase analytics and generative AI skills
UK finance hiring plans climb as AI skills remain scarce.…
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Retail CFOs brace for UK labour reforms
UK retailers are bracing for higher employment costs this year.…
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ESSEC opens Mumbai hub for India push
ESSEC has opened a Mumbai hub during Macron’s India visit.…
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Funding gap threatens UK’s small businesses
Record numbers of Brits starting businesses, but growth risks remain.…
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AI hiring caution meets rising UK unemployment
UK unemployment rises as AI reshapes hiring decisions. New data…
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Wages dip as SME hiring strengthens
UK SME wages fell in January. Employment growth reached 4.4%…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
