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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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EU leaders pledge single market acceleration
Europe’s leaders move to strengthen economic competitiveness. At an informal…
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Trump repeals key climate regulation ruling
President Trump and the EPA repeal Greenhouse Gas Endangerment Finding.…
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The cybersecurity paradox of digital trust
Digital growth depends on trust built on fragile foundations. Dan…
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Strong knowledge foundations drive AI advantage
Mature knowledge systems determine AI and growth outcomes. A global…
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Google backs Open Partners ad tech build
Google partners with Open Partners on proprietary ad tech. The…
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Jungle Creations opens Manchester office
Jungle Creations opens Manchester office to scale northern growth. London-based…
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UK workers back AI but demand human accountability
UK employees welcome AI but demand human oversight. A nationwide…
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Purbeck launches new insurance apprenticeship scheme
Purbeck Insurance Services launches new apprenticeship programme. The personal guarantee…
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True AI-first organisations integrate AI throughout their operations
AI-first organisations integrate literacy across culture and leadership. Alex Rumble,…
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Reeves calls EU ties ‘biggest prize’
Chancellor prioritises EU ties as UK’s key growth lever. Rachel…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
