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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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UK M&A deals of the month: May 2026
May’s UK dealmaking showed buyers paying for control and scale.…
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European M&A deals of the month: May 2026
Europe’s May M&A market favoured control, certainty, and strategic patience.…
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West England tech faces collaboration bottleneck
West England’s tech clusters face pressure to connect faster nationally.…
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MokN raises $15m for phish-back expansion
MokN has raised $15m to scale its credential-theft defence platform.…
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Willow access sharpens quantum security deadline
King’s researchers have gained access to Google’s Willow quantum processor.…
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AI moves deeper into grocery shopping
More grocery shoppers are using AI before reaching retailer platforms.…
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Tech4Takeoff backs students lacking device access
Tech4Takeoff will redirect donated iPads to students needing digital access.…
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Wipro expands ServiceNow agentic AI partnership
Wipro and ServiceNow are widening agentic AI across enterprise workflows.…
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Thames Valley tech groups join forces
A new partnership is linking more of Thames Valley tech.…
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AI liability warning reaches enterprise boards
AI liability is moving faster than many boards expect already.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.