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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Identity shifts for the agentic enterprise
AI agents are pushing identity teams into a new control…
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Marketing teams struggle on execution and ROI
Many marketing teams still cannot execute or measure campaigns properly.…
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HCM investment still leaves value unrealised
Payroll transformation is still underdelivering after major software investment. Strada’s…
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North-south sales divide reflects deeper mistrust
England’s sales divide is exposing a sharper crisis of trust.…
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Business education moves beyond white-collar pathways
Business schools are broadening career preparation for an altered economy.…
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Preventive health moves deeper into benefits
Workplace health support is becoming more structured and clinically led.…
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Sovereign cyber demand sharpens UK partnerships
Sovereign cyber delivery is moving higher up the buying agenda.…
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Finance leaders face e-invoicing deadline risk
Invoice compliance is fast becoming a growth and control issue.…
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Redundancy risks rise across UK sectors
Redundancy pressure is spreading unevenly across the UK workforce again.…
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UK organisations rethink IT around resilience
Sustainable IT is becoming a harder-edged resilience and cost discipline.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
