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Irn-Bru tops World Cup ad ranking
Read the full story: Irn-Bru tops World Cup ad rankingIrn-Bru has topped a crowded World Cup advertising effectiveness ranking. System1’s findings show brand memory still matters when tournament campaigns chase fame, humour, and reach.
Latest stories —
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Business confidence reaches highest level since October budget as Trump delays tariffs
Business confidence rose to its highest level since September, boosted…
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Amazon cautions that London’s AI boom faces threats due to a shortage of skills.
London leads the way in AI implementation—but an increasing skills…
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Cyber cracks in the high street
The M&S breach is a wake-up call for enterprises —…
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Disability Smart Awards 2025 winners announced: Celebrating innovation in disability inclusion
Thirteen winners announced at the Disability Smart Awards 2025, recognising…
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Why are UK workers so unhappy?
A new survey ranks British employees among Europe’s least happy…
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Aston Martin limits US exports as Trump tariffs cloud outlook and losses narrow
Aston Martin cuts exports to the US amid tariff uncertainty,…
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Truly: Losses continue at brand backed by Dragons’ Den star Peter Jones
Losses have widened at Truly, the lifestyle brand launched by…
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Trump’s auto tariff pivot sends mixed signals to global carmakers
President Trump’s easing of car import tariffs offers some relief…
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Investor demand for gold hits three-year high
Record interest from investors and sustained appetite from central banks…
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ONS to assess cost to public purse of British Steel rescue
The UK’s official statistics body has begun an assessment of…
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Leadership —
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BCC urges new growth delivery test
Growth policy is moving from ambition into delivery pressure today. The BCC says ministers should test whether economic measures change real decisions on skills, AI, trade, finance, and scaling.
