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Irn-Bru tops World Cup ad ranking
Read the full story: Irn-Bru tops World Cup ad rankingIrn-Bru has topped a crowded World Cup advertising effectiveness ranking. System1’s findings show brand memory still matters when tournament campaigns chase fame, humour, and reach.
Latest stories —
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Hyland study flags enterprise AI readiness gap
Enterprise AI ambition is outrunning data, workflow, and governance readiness.…
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JumpCloud warns on ungoverned AI agents
AI agents are scaling faster than governance controls, report says.…
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Operam lands its biggest acquisition yet
Education recruiter expands with its largest acquisition and ninth deal.…
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Sherwen warns AI pilots are stalling
AI pilots are stalling between experimentation and full enterprise scale.…
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RAAS LAB adds four growth hires
Adtech platform adds four senior hires as revenue climbs strongly.…
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Narwhal Labs warns of wider AI displacement
AI job exposure already exceeds official estimates, warns AI scaleup.…
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4Syte secures GB Bank growth funding
4Syte has secured fresh funding to extend UK SME lending.…
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Exit ready, but not leader ready: the hidden cost of accelerated business transitions
Accelerated exits are exposing succession weaknesses across privately held businesses.…
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Version 1 strikes CreateFuture acquisition deal
The deal will deepen regulated-sector technology expertise across Europe further.…
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Oxford study finds AI screens startup deals
Oxford research finds AI filters startup access to venture partners.…
Read the latest edition of Business Quarter:
Leadership —
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BCC urges new growth delivery test
Growth policy is moving from ambition into delivery pressure today. The BCC says ministers should test whether economic measures change real decisions on skills, AI, trade, finance, and scaling.
