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Irn-Bru tops World Cup ad ranking
Read the full story: Irn-Bru tops World Cup ad rankingIrn-Bru has topped a crowded World Cup advertising effectiveness ranking. System1’s findings show brand memory still matters when tournament campaigns chase fame, humour, and reach.
Latest stories —
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Legal mergers slow as firms await private equity windfall
UK law firm mergers fall 25% amid PE speculation
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Government housing bank opens £16bn lending tap
State lender targets 500,000 new UK homes.
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Amazon buys more than 9 million liters of sustainable aviation fuel for cargo flights
Renewable fuels producer Neste has announced a fresh agreement with…
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Musk’s X tops UK news app rankings despite ad decline — according to itself
Despite all odds and scrutiny, X apparently becomes UK’s most…
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Labour’s bookmaker tax plan draws fire from racing sector and Tories
Gambling tax reforms spark backlash over racing and high street…
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UK’s biggest bioethanol firm warns of CO₂ production loss without subsidies
UK supply chain at risk amid subsidy standoff.
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23andMe fined after data breach and founder buyback
UK regulators cite major failings in securing genetic data.
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KKR acquires off-grid energy provider Zenith
Alternative asset and private equity investor KKR has announced an…
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Banking on trouble? Labour-linked exec to lead STB
Ian Corfield’s appointment reignites debate over political favouritism.
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French Senate backs law curbing environmental impact of fast fashion
The French Senate has unanimously approved legislation aimed at mitigating…
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Leadership —
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BCC urges new growth delivery test
Growth policy is moving from ambition into delivery pressure today. The BCC says ministers should test whether economic measures change real decisions on skills, AI, trade, finance, and scaling.
