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The age of the informed consumer
Read the full story: The age of the informed consumerTrust is now the decisive currency in modern sales conversations. Paulo Cunha, CEO of Pipedrive, argues that informed buyers expect transparency, low-pressure engagement, and human judgement alongside AI-enabled sales tools.
Latest stories —
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Adobe study shows Gen Z enterprise shift
Adobe research links student AI use to digital enterprise growth.…
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MTD deadline leaves accountants with practical gaps
Making Tax Digital is moving from policy into workflow reality.…
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AI errors expose workplace silence risk
AI errors are exposing a widening workplace trust gap. New…
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DEScycle secures critical metals funding
DEScycle has secured major grant funding for metals recovery infrastructure.…
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Forced-labour tariffs threaten UK exporters
US forced-labour tariffs would test exporters’ supply-chain due diligence. Washington’s…
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Trades back tougher tool theft laws
Tradespeople are backing tougher sentencing despite low bill awareness levels.…
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Ministers seek evidence on AI’s workplace impact
Government AI data requests put workplace evidence under pressure. Companies…
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Zero-hours reforms move into consultation
Zero-hours reforms would reshape workforce planning across exposed sectors. The…
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CIPD warns on zero-hours reforms
CIPD warns zero-hours reforms could create unintended workforce insecurity risks.…
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UK services slip into contraction
UK services data has turned cautious after months of resilience.…
Read the latest edition of Business Quarter:
Leadership —
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BCC urges new growth delivery test
Growth policy is moving from ambition into delivery pressure today. The BCC says ministers should test whether economic measures change real decisions on skills, AI, trade, finance, and scaling.
