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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Hg and Anthropic back European AI venture
Hg and Anthropic will back a European AI services venture.…
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DS Smith outlines targets as sale option remains open
DS Smith has outlined targets for its proposed independent future.…
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INEOS deal secures 75 jobs at Runcorn
INEOS has completed a deal protecting skilled chemical manufacturing jobs.…
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European M&A deals of the month: October 2026
October’s European acquisitions concentrated capital around technology, infrastructure, and consolidation.
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Cinven agrees acquisition of women’s health company Theramex
Cinven has agreed to acquire London-based women’s health specialist Theramex.…
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive.…
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Primark profits fall despite higher annual sales
Primark’s annual sales increased while profitability weakened across its markets.…
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UK job satisfaction reaches record low
British workers report falling satisfaction and weakened attachment to employers.…
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Government proposes new private pension income options
Ministers propose simpler retirement income arrangements for private pension savers.…
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Government cuts Cyber Essentials costs for SMEs
Government funding now reduces cybersecurity certification costs for smaller businesses.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
