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Martech data blind spots threaten AI payback
Read the full story: Martech data blind spots threaten AI paybackOnly two per cent of CMOs say their marketing data is strong. Most are investing in AI without fixing weak data foundations, leaving advanced tools underperforming and marketing budgets misfiring, according to new findings from Intermedia Global.
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Leadership —
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Generation Alpha sees flexibility and AI defining work by 2040
Generation Alpha predicts a tech-driven, flexible working world. A new study by International Workplace Group (IWG) reveals that 87% of 11–17-year-olds expect their future jobs to look nothing like their parents’ careers, with hybrid work, short commutes, and AI collaboration at the core of work by 2040.
