-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
G-Cloud 15 opens £14bn procurement market
G-Cloud 15 opens a larger route into public-sector technology procurement.…
-
UK vehicle funding backs 1,800 manufacturing jobs
UK vehicle investment is backing next-generation manufacturing and skilled jobs.…
-
ustwo adds DeepMind executive to oversee AI
ustwo has appointed dedicated board oversight for artificial intelligence strategy.…
-
Hargreaves Lansdown sets three-day office rule
Hargreaves Lansdown will require staff to attend offices three days.…
-
Hargreaves Lansdown sets three-day office rule
Hargreaves Lansdown will require staff to attend offices three days.…
-
Spanish media habits fragment through summer
Spanish summer media consumption is fragmenting without audiences disappearing entirely.…
-
Peldon Rose revenue reaches £88m amid expansion
Peldon Rose has reported record revenue following five-year expansion plans.…
-
Peldon Rose revenue reaches £88m amid expansion
Peldon Rose has reported record revenue following five-year expansion plans.…
-
Vistry supplier cover cut adds cash pressure
Vistry faces fresh supplier pressure after credit insurance limits changed.…
-
Swiss Re warns heat risk is underestimated
Swiss Re says European heat mortality risk remains underestimated today.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
