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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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EU rules could squeeze UK automotive trade
Proposed EU manufacturing rules could disadvantage UK-built vehicles across Europe.…
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UK borrowing overshoot adds pressure before Budget
UK borrowing exceeded official forecasts again in August, tightening finances.…
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Alpha TR enters deal-risk market with £40m capacity
Alpha TR has launched with £40m transactional-risk capacity per policy.…
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InTouchNow raises £2.3m to expand NHS voice AI
InTouchNow has secured fresh funding to expand NHS voice AI.…
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Bank of England deepens long-term Leeds presence
Bank of England is deepening its long-term presence in Leeds.…
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Premier League sponsorship grows after gambling exit
Premier League shirt sponsorship has grown after gambling brands exited.…
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Kainos launches Actonomy to move AI into production
Kainos has launched Actonomy to move enterprise AI into production.…
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ONS builds framework to measure UK AI economy
ONS is building a framework to measure Britain’s AI economy.…
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UK job security sentiment hits three-year low
UK workers feel less secure about their jobs this September.…
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Meta agrees union access ahead of new rules
Meta has agreed union access before new statutory rules begin.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
