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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Post-crisis rule accelerates bankers’ bonuses
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Dolenc urges ECB to hold steady unless new shocks emerge
Primož Dolenc urged patience on monetary policy. The acting Slovenian…
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Marginal growth for UK economy after July fall
UK GDP inched up by 0.1 per cent in August.…
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Brookfield and Bloom ink $5bn AI power deal
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Cybersecurity still requires a physical layer
Cybersecurity often overlooks the physical aspects of data protection. As…
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South Korea mandates sustainable fuel for flights
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Greenly unveils AI carbon accounting tool
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Lego to phase out gas to cut emissions
LEGO Group aims to phase out natural gas to cut…
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How data centres drive European resilience
Europe’s digital independence depends on its physical foundations. Fredrik Jansson,…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
