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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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HR still sidelined in transformation programmes, finds LACE Partners
More than half of C-suite leaders involve HR too late.…
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SHS secures $2 billion for German green steel
German steelmaker SHS secures €1.7 billion for decarbonisation project. The…
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Oracle projects $166bn cloud revenue by 2030 amid AI expansion
Oracle is forecasting $166bn in cloud sales by 2030 as…
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US Chamber of Commerce sues over Trump’s $100,000 H-1B visa fee
The US Chamber of Commerce has filed suit against the…
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Over 400 UK firms earn fair payment recognition
Over 400 UK firms have been recognised for prompt payments.…
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Most firms boost sustainability investments, survey finds
Most companies increased sustainability investments despite reduced stakeholder pressure. Deloitte’s…
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Airbus and Siemens team up to cut emissions
Siemens and Airbus partner to decarbonise industrial sites in UK…
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EcoVadis launches tool for reporting rights issues
EcoVadis launches Worker Voice Connect for workplace grievance reporting. The…
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Longevity Partners names Jessica Francisco CEO
Longevity Partners appoints Jessica Francisco as new CEO. The consultancy,…
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Tokyo to issue $330m climate resilience bond
Tokyo issues bonds to fund climate resilience initiatives. The Tokyo…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
