-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
Norway’s wealth fund to boost climate efforts
Norges Bank releases its 2030 Climate Action Plan. The plan…
-
Microsoft taps mining waste to cut CO2 emissions
Arca signs a 10-year carbon removal agreement with Microsoft. British…
-
UK tech scale-ups lag FTSE peers in AI board expertise
Just one in three UK tech scale-ups have AI board…
-
Net Purpose acquires SDI AOP for platform
Net Purpose acquires SDI AOP to unify sustainable investment standards.…
-
Corpay to acquire Alpha Group in £1.8 billion cash deal
Corpay moves to acquire UK-based Alpha Group International. The £1.8…
-
Amundi secures UK universities’ fossil-free fund
UK universities plan £500m fossil-free cash investment fund. A coalition…
-
FCA to regulate ESG ratings providers
UK grants FCA powers to regulate ESG ratings providers. The…
-
Upright introduces free double materiality tool
Upright launches a tool for real-time double materiality assessment. The…
-
GoodData launches AI-native data platform for finance
GoodData has unveiled new AI-native data intelligence tools. The composable…
-
PwC and Amazon shrink workforces as AI investments reshape strategy
Two global giants are reshaping their workforces through AI-driven restructuring.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
