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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Elon Musk’s $1 trillion Tesla pay plan wins shareholder approval
Tesla shareholders approved a record-breaking pay plan for Elon Musk.…
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U.S. tariffs and chip curbs deepen strain on Asia’s trade axis
China’s October exports fell 1.1% as U.S. tariffs dampened demand.…
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Trump announces US–Uzbekistan trade deal
Trump announces new US–Uzbekistan trade and investment deal. The agreement,…
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Wealthy investors flock to offshore bonds
Wealthy Britons invest heavily in offshore bonds amid tax fears.…
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From nice-to-have to non-negotiable: Wellbeing is a boardroom issue
Workplace wellbeing is no longer a peripheral concern. Sarah McIntosh,…
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Marula Mining agrees heads of terms for sale of African battery-metals arm
Marula Mining agrees heads of terms with Europa Metals. The…
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Northumbrian Water partners with Medallia to enhance customer experience
Northumbrian Water partners with Medallia to strengthen customer insight. Northumbrian…
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Building a purpose-led food brand for modern families
So Nourished co-founders Nina Kavanagh and Safa Alkubaisi are redefining…
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One in three DBAs considering job move amid rising pressures
A new report finds growing strain on database administrators. SolarWinds’…
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US Supreme Court questions legality of Trump’s global tariffs
US justices questioned Trump’s emergency tariff powers. In a closely…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
