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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Argos reports £223m loss amid job cuts
Argos reports a £223.2 million pre-tax loss. The retailer, owned…
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FreemarketFX expands Napier AI partnership to secure global FX flows
FreemarketFX has deepened its collaboration with technology company Napier AI.…
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Work/life balance overtakes finances as UK’s biggest stressor
Balancing work and life now causes more stress than money.…
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UK and US to agree zero-tariff pharma deal
The UK is set to sign a pharmaceuticals deal with…
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Starmer denies misleading public in OBR row
Prime Minister Keir Starmer denies misleading claims over fiscal shortfall.…
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ERB compromise is welcomed — but more must be done
The Government has revised the Employment Rights Bill following negotiations.…
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How crypto is quietly rewiring business payments
Boardrooms used to treat crypto as something radioactive and remote.…
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Fake review searches surge as SMEs face new threat
Global searches for fake business reviews rose more than 1,000%.…
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Businesses urged to act before leadership training funding ends
S&A Academy urges leadership training enrolment before L7 funding disappears.…
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Autumn Budget stability puts UK business owners on the hook
Stability was the Chancellor’s watchword, but business heard strain instead.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
