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Co-op links search ads to store sales
Read the full story: Co-op links search ads to store salesCo-op has connected search advertising with physical store sales. LiveRamp and Google helped the retailer link member data to offline outcomes, producing a 134% in-store sales uplift and 39x search ROI.
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Britain to invest £1.8 billion to upgrade home energy efficiency for 170,000 households
The UK government has unveiled a £1.8 billion investment package…
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M&G’s climate-focused fund range secures ‘Sustainability Improvers’ label in UK
M&G Investments’ climate-focused fund range has been awarded the UK’s…
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The Tesla Factor: Leading Organisations Through Uncertainty and Change
Adaptive leadership has emerged as the ultimate tool for steering…
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Utilising Analytics for Marketing Campaign Success
From personalised recommendations to real-time campaign adjustments, data-driven marketing has…
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Leadership —
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Business confidence falls despite overseas resilience
Internationally exposed companies remain more confident than their domestic peers. Lloyds’ latest Business Barometer shows overall confidence falling, even as hiring intentions improve and overseas-facing businesses report stronger demand.
