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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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UK enterprises struggle to measure AI emissions
UK organisations face mounting difficulty proving AI’s environmental impact. New…
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Uptycs targets AI trust gap with new AI Analyst
AI trust remains a major barrier to enterprise cybersecurity adoption.…
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Big enterprises overestimate payroll automation readiness
Large enterprises overestimate payroll readiness despite automation, AI, and integration…
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UK fiscal headroom wiped out, NIESR warns
UK fiscal headroom has already been exhausted, according to new…
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Lloyds appoints new London ambassador
Lloyds Banking Group appoints Ajneet Jassey as its new London…
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AI application from Anthropic reaches EU data reserves
Anthropic’s legal AI debut rattles European data and software stocks.…
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Beyond the AI bubble — from hype to lasting impact
AI’s business promise is cooling as leaders confront implementation reality.…
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One million miss HMRC tax deadline
One million people missed the self-assessment tax deadline. HMRC reported…
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EU approves first carbon removal standard
The EU introduces voluntary carbon removal certification standards. The European…
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Infosecurity Europe launches Cyber Startup Programme
Infosecurity Europe has unveiled a new Cyber Startup Programme. The…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
