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Primark TV campaign strengthens brand case
Read the full story: Primark TV campaign strengthens brand casePrimark’s TV debut reframed advertising as measurable growth driver. The retailer’s first UK television campaign delivered record ad awareness, sales uplift, and stronger quality perceptions.
Latest stories —
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M&G’s climate-focused fund range secures ‘Sustainability Improvers’ label in UK
M&G Investments’ climate-focused fund range has been awarded the UK’s…
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The Tesla Factor: Leading Organisations Through Uncertainty and Change
Adaptive leadership has emerged as the ultimate tool for steering…
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Utilising Analytics for Marketing Campaign Success
From personalised recommendations to real-time campaign adjustments, data-driven marketing has…
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Leadership —
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Lovell Renew strengthens commercial leadership
Lovell Renew Central has appointed Andy Webster as commercial lead. The move follows a 27% increase in staff over 12 months, as the refurbishment and retrofit specialist expands its Midlands project pipeline.
